Facebook currently has about 3 billion active users and since the beginning of the pandemic this number has been growing significantly, especially when it comes to active business accounts or people who advertise their services through the Facebook marketplace.
If you still don’t use Facebook this way, read this step-by-step guide and start investing in Facebook ads and expanding your business.
Benefits of having a virtual store on Facebook?
Having a store within Facebook can bring together many benefits such as:
- The store on Facebook is free;
- Have the greatest power of disclosure and brand recognition;
- Information and purchase in the same place;
- Direct customer service on your page;
- Reports on the performance of your online store on Facebook.
All of these insights tools are completely free and come right away when you choose to make a sales page.
Being on Facebook, like any other social network, is a way to have a national audience, so making it clear how the payment method is and even the delivery method is essential for the customer to know what he is buying, the deadline of delivery and whether or not you can split the amount.
All these possibilities are already available on the marketplace or on the page tab for the virtual store. So as soon as you register the product, you can leave all these details available to the customer and still have the possibility of immediate communication to ask questions.
Step by step on how to create a virtual store on Facebook
To create a virtual store is very simple, just follow the step by step below:
Step 1: Enter the store creation page in Business Manager.
In this place you will start your virtual store and create the page where your customers will enter to see your products or services.
Step 2: Choose a way to sell, click on Create a store and then on Get started.
In this step you will choose how to create a virtual store and start registering products and logo. All these details are essential for the customer to know the store, the services and the products.
Step 3: Under Assets, click + Create a store.
This is where the process of effectively creating your e-commerce begins, adding the details for the customer to get to know your store and the products you offer.
Step 4: Now, in the Start Setting Up Your Store section, choose your website and click get started.
At this stage, you can register the link to your website so that the customer has access to it and its products.
Step 5: Select your company.
You will have to choose which page you want to add to your store. Only pages you manage appear in the list, so only add links to your own e-commerces or products that you own.
Step 6: Once this is done, click Next.
Finishing the registration part of your store, we can move on to the next steps.
Step 7: Go to Account Details.
In this part you must enter the Account Name and select Business Account, as we are talking about an online store, then click Next.
Step 8: In the Where people can see your store section.
Choose where you want to create your store. Here you can configure your store to appear on Instagram as well, increasing your possibilities for online sales and increasing your audience for brand recognition.
Step 9: Create a Catalog.
Now register all the products you would like to make available for sale on Facebook, so that your customers can get to know the products and values sold.
Step 10: Read the safety rules and accept once you’re done.
Now check all store details and agree to seller performance and liability policies. If you agree, click Create your store.