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How to set goals for your business in 2022

The end of the year is approaching and with it the time has come not only to take stock of what happened in 2021 but also to get everything ready for 2022 to be even better. However, many executives wonder how to effectively set goals for the company that result in a realistic plan.

Crafting a full-year goal plan requires a good deal of analysis, access to current year numbers, market insight, and engaging with all the people in management positions that make up your team. In this article, we list five tips to set your goals and make everything easier.

1. How was your year?

There’s no way to think of goals for anything if you’re not very clear on what your starting point is. For this, you will need to make a complete assessment of how your year was, the numbers you obtained, and what were the causes that led your company to be successful or unsuccessful.

Only after you have this data in hand can you think about setting goals that are realistic for your company. Being bold is a positive point, but setting unrealistic goals is not only frustrating, it will also demotivate your employees. If your growth this year was 20%, for example, expecting a 200% increase in the next 12 months is often nothing more than a daydream.

2. Set viable goals

This is the second point to note. It doesn’t matter what your profile is: conservative, realistic or daring. Entrepreneurs of all types can – and should – set clear goals for where they want to be in the next 12 months. However, there is a huge difference between being bold and being unrealistic, and many end up getting lost in this regard.

When you force your employees to reach numbers that demand superhuman effort, whether due to lack of financial resources, lack of qualified personnel or even market situations, the tendency is that few wear the shirt. When your employees leave unmotivated from the start, the tendency is that you will not reap good results upfront.

3. It’s time for planning

Now that you’ve analyzed the situation and set realistic goals, it’s time to understand the ways you’re going to get those results. Let’s make an analogy: suppose you want to go from Curitiba to Londrina in less than a week. For this, there are several options: you can go by car, by bus or by plane.

However, each of them has its positives and negatives. Plane travel may be faster, but it is also more expensive. Taking the bus takes longer, but is cheaper. You need to list all the options and choose the ones that best suit your reality. That’s planning: an analysis of the tools you have available and the cost to reach the planned results.

4. Victory belongs to all

As much as the final word on the goals set is the company’s president, a top executive or the majority of a board, it is necessary to keep in mind that no result is achieved individually. All sectors need to be aligned and working in harmony so that a common objective is achieved.

Therefore, the first step is to gather your team – or all employees, depending on the size of the company – and make it clear which way the boat is sailing. This clarity in communicating commitments makes employees feel more valued, allows them to express themselves on the subject and helps them understand what their real role is to make the gear work.

5. Establish forms of evaluation

Just because the deadline for your goals is December 2022 doesn’t mean you’ll wait another twelve months to find out if you’re on the right track or not. It is necessary to define at what intervals new analyzes will be carried out and, mainly, what are the indices that will determine if you are going well or badly towards the objectives to be achieved.

As important as goals are, keep in mind that planning is not something set in stone and that it cannot be changed in any way. It is necessary to be flexible to the point of understanding that if a decision was made in the wrong way, there is still time to reverse it, change directions and make everything go according to plan.

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